SXSW "Style X" is Back! The Fashion Component is Free and Open to the Public



Last year, South by Southwest (SXSW) featured the first fashion component in conference history, “Style X,”. The event included a tour of Austin’s emerging boutiques, runway shows with SXSW musicians-turned-models, and major sponsors like Keds and American Apparel, as well as panels with industry professionals.

This year, Style X is back and it’s free for everybody! The event runs from March 16 - 17 from noon- 8 p.m., at the Austin Convention Center. Make sure you download the lookbook before heading to Austin, for the event schedule and exclusive information.

And don't forget to check out my slideshow (above) for a taste of last year’s Style X. Hope to see you there!