In the music video for Cuban reggaeton duo Gente de Zona’s 2015 dance anthem “La Gozadera,” a traffic jam leads motorists to abandon their cars for an impromptu dance party on the streets of Havana. In a display of pure joy and cultural pride, Latinos in every shade of brown are depicted dancing atop cars and waving flags representing their country of origin. It was fitting that on
the evening of June 11, 2016, Orlando’s Pulse Nightclub shared the video on Facebook to promote its weekly “Latino night” hours before one of the biggest mass shootings in the U.S. occurred on its premises. To date, the video for “La Gozadera” has received over 940 million views on YouTube as the group’s appeal among young listeners continues to rise. Founded in 2000 by Alexander Delgado, Gente de Zona rose to international fame after being featured on the 2014 flamenco-tinged Enrique Iglesias single “Bailando.” Most recently, Gente de Zona collaborated with Jennifer Lopez on her latest single “Ni Tú, Ni Yo” and are among the latest wave of Spanish-speaking artists making a dent in the U.S. market. While the group claims their music is not meant to be political, it’s hard not to consider its impact within the context of the current political climate.