For its ninth Super Bowl spot, airing during this evening's game, H-E-B announced a contest to name a new salsa from its Primo Picks line of food products.
The commercial, which is expected to reach 3 million consumers during the broadcast, features a company employee traveling the world to source ingredients for the grocer's H-E-B branded products.
If you think you can call it Que Pica Primo Picks Salsa and walk away with the $5,000 H-E-B gift card prize, you should know that the grocery giant is not releasing the salsa's list of ingredients ahead of the commercial's broadcast. That means contestants must make a trip to their neighborhood H-E-B to buy a jar of this unnamed salsa. And it just so happens that the product conveniently hit store shelves this weekend ahead of the big game.