Tamales at Target: Is It Cultural Appropriation or Do I Need This Right Now?


  • Cristina Martinez/VeryThat
Last week, local Chican@ artist Cristina Martinez, responsible for super cute and must-have tiles, posted the photo above to her Facebook page. Here's what she writes:

What. The. Fuck. Is. This. @target ?! Stop. *Edit: also. Appropriation! Instead of buying from a big box chain, support local and get handmade ornaments from someone that actually lives the actual tamale life unlike @PincheTarget and their pinche ways.

Do I want to buy a $5 "tamale," or taco truck or burrito (no, burritos are not my jam) from Tarjay, where I already get most of the things I can't buy from local sources? Not really. For starters it's not the best looking tamal out there. Also, I would clearly need to purchase dozen of them for my tree and I'm not forking over $60 for this when 60 bones could easily get me at least five dozen real tamales. But can I be completely mad at this corporation for realizing and catering to a larger Latino audience and therefore its buying power? 

It doesn't even look like El Regio No. 2 or have any male strippers inside it ... - JESSICA ELIZARRARAS
  • Jessica Elizarraras
  • It doesn't even look like El Regio No. 2 or have any male strippers inside it ...
I'm not going to sweat it (like I did that Whataburger vs In-N-Out photo piece via Business Insider last week). Instead I'll fork over my usually hard-earned dough to local vendors who are making festive and culturally appropriate ornaments and wares unlike whoever the hell owns Target (no one does, and corporations aren't people).

If you're in the market for food ornaments, hit up VeryThat, Sweet Craft Jewelry and BarbacoApparel at Brick Marketplace on Sundays from noon to 5 p.m. and on Wednesday, December 23 from 3 to 9 p.m. for a Brick Holiday Market for all your last-minute shopping. 

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