Though first announced in February of 2017, Rosella Coffee Co.
is expanding its Downtown footprint. Yes, there's the Methodist Hospital location, the OG Jones Ave. shop and two small retail shops out of the Lincoln Heights and Alon Market H-E-Bs, but to be quite specific, Rosella at The Rand is finally opening its doors.
The downtown location designed by TADA (Total Art Design & Architecture) out of New Braunfels, and opened by Rosella founder Charles Gonzalez (you may know him from a certain TV station in town), Rosella at the Rand is packing in a lot more than coffee inside the 2,500-square-foot space. For its second major location, the coffee purveyors (Gonzalez was joined by business partner Tom Schleuning) are making this concept a triple threat: coffee shop, bar and restaurant.
Expect a full bar and eight cocktails (with early consulting by Jeret Peña) under the direction of Jesse Torres, most recently at El Mirador and Paramour. Prices for cocktails (some will feature coffee syrups or incorporate cold brew, according to Gonzalez) will linger at around $9. Six beers will be available on tap along with a white and red wine, with eight to 10 more brews in cans and bottles.
The kitchen will be helmed by chef Rafael Peña, previously with Cappy's and Cured. While most breakfast items will migrate from the Jones location, lunch will tell another story with the addition of more salads, hot sandwiches, two burgers (a classic burger and a Rosella Burger with kale chips, Calabrian pepper sauce and a blend patty made with chuck, brisket and short rib) and grab-and-go sandwiches.
"We wanted to see what we can do with that kitchen, and thought why can’t a coffee shop have a really good burger," Gonzalez said over the phone.
Come 4 p.m., the wifi gets shut off (!) and the shop will transition to sit down service for happy hour (4 to 6 p.m. Monday through Saturday) and dinner. Happy hour will feature a menu of small bites including fries, kale chips, popcorn, deviled eggs, lox rangoon, and mac and cheese to name a few. Dinner will feature a small menu of a burger, ribeye, fried chicken, pork ragu, and a scallop entree, along with a rotating fish dish priced anywhere from teens to the mid-$30 range. Gonzalez said they may limit the number of guests for dinner during the soft opening phase.
Opening hours will be 7 a.m. to 10 p.m. Monday through Thursday with dinner running until midnight on Friday and Saturday. The shop opens 8 a.m. Saturday, and 9 a.m. to 3 p.m. Sunday for brunch.
114 E. Houston St.