Hyatt Canvasses Canvas Label Art

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Hyatt Hotels and Resorts, in partnership with Folio Fine Wine Partners (run by Michael Mondavi), has announced a contest directed at “qualilfied art students” age 18 and older. Their task will be to design labels for Folio's Canvas label cabernet sauvignon, chardonnay and merlot, a line of California wines developed with Hyatt and Master Sommelier Andrea Immer Robinson. (Why the line's zinfandel, the quintessential California wine, was not included is beyond me.) The real thing will not be available for sampling, but Folio has thoughtfully supplied descriptions of the wines in question as a form of inspiration. The merlot, for example, is said to have “pure fruit, toasty spice and rich, ripe tannins.” Got that? Now make it visual. Art on wine labels is nothing new, of course, but it often has little to do with the bottle's contents. In this case, it must be expressly expressive of the wine within. We suggest a survey of your wine shop or grocery store's shelves in order to get a feel for what's out there.

Your reward will be not only your art on the label, but winners will also receive a $5,000 scholarship to their art school. The deadline is August 15, 2010, by which time an original piece of art, medium not specified, must be submitted “depicting the characteristics of one of the three Canvas varietals.” The rules and more information are available at www.canvasartistseries.com (Contestants under the age of 18 will, apparently, have to lie about their age in order to enter the site, which asks for your birthdate.) Results, which will partially be determined by public, online voting, will be announced on November 1, 2010. Should there be a local winner, and of course there should be, The Current could doubtless be persuaded to make a big deal out of it, too. We're all for art. And Wine. And winning.

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