OK, this might be heresy, but look.
We get it. We love Selena. Like, who in their sound mind doesn’t? She represents so much about Latin and Tex-Mex culture. She could sing, and she was beautiful, and kind, and apparently (from the movie) could eat a whole medium pizza on her own. This list could go on.
But do we need her face on yet another thing
Starting Friday, H-E-B will be selling limited edition reusable bags with images of the pop star and the title “Queen of Cumbia” in bold, pink letters for $2 at select H-E-B stores across Texas and online at HEB.com
As part of this collab, H-E-B will donate $25,000 to The Selena Foundation, a non-profit organization committed to communal and educational initiatives. The Selena Foundation will dedicate funds from this donation to the Boys & Girls Club of the Coastal Bend.
So, some of this money is going to a good cause and the bags are made out of 100% recycled material – that’s great, but:
When does Selena get to just be a memory and not a product to be purchased to fill our consumerist hearts?
Can we honor her life by playing her records and dancing to her music when a DJ spins one of her tracks at La Botanica, or do we need a bag with her face on it to really feel connected to her?
*blasts "Amor Prohibido" in the office and ugly-cries.*