17 Historical Photos of the San Antonio of Christmas Past 

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Joske's of Texas department store in downtown San Antonio. circa 1968 (via Pinterest)
Santa Claus overlooks downtown San Antonio as he is perched on the top of the Joske's of Texas deparment store. 1960 (A. Y. Owen)
Children play on the huge Joske's of Texas Santa Clause. 1960 (A. Y. Owen)
A girl plays on the huge Joske's of Texas Santa Clause. 1960 (A. Y. Owen)
Santa descending from atop Joske's department store building. Circa mid 1950s. (UTSA Libraries Special Collections)
Entrance to the Joske's of Texas Christmas Fantasyland. circa 1965 (UTSA Libraries Special Collections)
A scene from Joske's Christmas Fantasyland. 1966 (UTSA Libraries Special Collections)
Joske's Fantasyland, Nov. 15, 1965. (UTSA Libraries Special Collections)
Joske's of Texas Fantasy Land, 1960. (UTSA Libraries Special Collections)
Richard Mendoza looking at Christmas trees, 1948. (UTSA Libraries Special Collections)
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Grandmother reads a Christmas story to a child, 1948. (UTSA Libraries Special Collections)
Shirley Ann George holding sheet music, 1948. (UTSA Libraries Special Collections)
C. J. Long spray-painting a papier-mache Santa Claus, 1948. (UTSA Libraries Special Collections)
Two shoeshine boys peer into a store in window, 1939. (UTSA Libraries Special Collections)
Christmas tree and miniature village in parlor of Harry C. and Hulda Seele, 433 E. Crockett Street, San Antonio, Texas, circa 1900. (UTSA Libraries Special Collections)
La Villita entrance decorated for Christmas, circa 1940. (UTSA Libraries Special Collections)
Houston Street decorated for Christmas. circa 1940 (UTSA Libraries Special Collections)
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Joske's of Texas department store in downtown San Antonio. circa 1968 (via Pinterest)