Winner: Maggie Wilmoth
Maggie & Company at Keller Williams
An Air Force brat with 35 years in San Antonio, Maggie Wilmoth relied on word of mouth to build her residential real estate business. But her expertise and service are what kept clients coming back and recommending her to others. "I want people to call me because they know me, but I want them to hire me because I'm really, really good at my job," Wilmoth said. That means as business grows, she's made it a priority to deal directly with clients, from first meeting to close of sale. That goes for someone first-timer getting an $80,000 condo in the Medical Center or a family purchasing a $1.2 mansion in the Dominion (both examples of recent transactions she handled). Wilmoth jumped into the business just about six years ago, after being laid off as marketing director of a tequila company. She bartended her way through real estate school and, as a result, fattened her client list. "I don't think real estate is that different from bartending," she said. "They're both service businesses."