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Brilliant Marketing or Awkward Ad Space? LDS Church Buys Ad Space in 'Book of Mormon' Playbill

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“You’ve seen the play

now read the book,” chirps an advertisement for Mormonism in—of all places—the Playbill for The Book of Mormon, the gleeful satire now playing for a two-week stint at the Majestic downtown. But what the ad gets wrong—disastrously—is that The Book of Mormon isn’t a play at all, but a deliriously overblown musical, which is exactly what makes its satire of Mormonism so effective: the only way, it seems, to expose the over-the-top lunacy of American religiosity is with some over-the-top American tap dancing! And over-the-top jazz hands! And over-the-top sequins!"

Be on the look-out for tomorrow's cover story on The Book of Mormon and its goofy, glorious and apparently Church of Latter-Day Saints-approved plot.

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