Screens » Screens Etc.

Critical Darling

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Most advertisements are asking for it. From faux-Geek Squad commercials to leaflets with BOGO (that’s “buy one, get one,” natch) printed on any part of them, the majority of ads beg, “Mock me.” (What, ads don’t talk to you?)

Last week, at a movie screening, I endured a really unfortunate pre-previews advertisement for Jim’s, wherein a blonde “waitress” with the thickest southern drawl I’ve ever heard asked if I was “made of money.” (No.) Is this sounding familiar to anyone? Apparently, a Jim’s receipt can get you a discount ($5.50 `fah-uhv-fee-uhv-teh` for a MOVIE TICKET, she exclaimed, like she had won the lottery), though I can’t be sure, as I was trying to drown out the commercial with my internal monologue. Why do bad ads happen to good people?

Conversely, sometimes good things happen to bad people — yeah, I’m talking about you, San Antonio, and of course I mean bad in the “rad” sense. The Mission Drive-In has reopened for back-to-school shows this fall on Fridays and Saturdays, starting at 7:30 pm. Five bucks a carload can’t be beat. You don’t even have to eat at a diner beforehand. (Unless you want to.) XO.


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