Food & Drink » Flavor

Don’t quit that day job, San Antonio: El Pasoan named spice company’s 'director of taco relations'


El Paso native Jo Luna is McCormick's new Director of Taco Relations. - PHOTO COURTESY MCCORMICK
  • Photo Courtesy McCormick
  • El Paso native Jo Luna is McCormick's new Director of Taco Relations.
After teasing San Antonio foodies this summer with the creation of a "director of taco relations" position, spice purveyor McCormick this week selected El Paso native Jo Luna to fill the role.

The newly created gig promised a staggering $100,000 salary for four months of Mexican food-focused work. Taco 'bout a dream job.

The Maryland-based company rolled out a candidate search in July and fielded some 5,000 applications from taco-obsessed foodies. It announced the hiring of Luna — a Youtuber, content creator and taco connoisseur — on Monday.

I can't express how excited I am for this opportunity to share my genuine love for tacos, Luna said in a release. “To me, there is no better way to form a connection than by sharing a meal. I am going to show the world just how amazing my heritage is, one taco at a time.”

In her new role, Luna will work with McCormick's branding team to develop recipes using its Taco Seasoning Mix. She'll also connect with fellow connoisseurs to discuss the latest in taco trends.

So many restaurants, so little time. Find out the latest San Antonio dining news with our Flavor Friday Newsletter.

Support Local Journalism.
Join the San Antonio Current Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the San Antonio Press Club for as little as $5 a month.