Written by Texas Farm Bureau spokesman Gene Hall, it argues that if you just look at the plain meaning of the words, not only are "factory farms" not "vile" or "evil," but "efficient," "productive," and "beneficial." I've read it three times and can't find any mention of "pesticides," "Monsanto," or "water subsidies."
Some other maligned phrases that might happily accept his PR assistance:
"Pork Barrel Spending"
"First Degree Murder"
Also, says Hall, no one really wanted to farm anymore, which is why we need factory farms (nonetheless, he writes, factory farms supply some 20% of American jobs -- so, the jokes on us, I guess?).
Hall does point out that we consumers have come to rely on cheap groceries and ready availability of everything in every season -- but again he skirts the underlying mechanisms of the industrial farm economy (and its multifarious lobbyists) to summarily conclude that you can have affordable food or organic, sustainable food -- not both.
"There would be consequences for outlawing this kind of agriculture," Hall writes. "We can send everyone back to the farm. We can all keep some chickens, a milk cow and grow a garden."
I can't wait till he parses Concentrated Animal Feeding Operations.