When: Sat., July 15, 12-9 p.m. 2017
At the first San Antonio Frida Fest last July, hundreds of women with their hair braided in trenzas decorated with flowers showed up to wait in line at Brick in the Blue Star Arts Complex. Fridas of all shapes, sizes and ages dressed up in colorful and intriguing clothing in homage to the Mexican artist whose tortuous, tempestuous life is celebrated by the cult of “Fridamania.” Waits lasted more than an hour to get into the first Frida Fest and many people were turned away, but organizer Fred-Anthony Garza said that shouldn’t be a problem for this year’s expanded Frida Fest, to be hosted by Que Retro Arts and Viva Vegería at Wonderland of the Americas. “Frida Fest is a grassroots, community-run event and we were just blown away by the response last year,” Garza said. “So we’ve been working and planning for the past year to make a bigger, better event. We’ll have more than 50 vendors offering one-of-a-kind arts and crafts, plus an art gallery, fashion, special food and live performances. We’ll be indoors with air conditioning and a lot more room for people to celebrate Frida’s life and art.” However, this year the Kahlo family of Mexico City will be involved in vetting and approving Frida Fest participants. “The family found out about the first Frida Fest through social media and wanted some say because licensing of her image is a real concern for them,” Garza said. “But we’re glad to have them involved. We are telling vendors to come up with original work and to avoid the kind of cheap knock-offs of her work that have become so common.” While her brooding gaze, elaborate Tehuana coiffures and signature unibrow have become almost as familiar as Mickey Mouse, the second Frida Fest is encouraging fans to take an original approach, using Kahlo’s life as a model for the theme “A View of Our Own Reality.” Exhibit curator Kristel Puente, a San Antonio photographer, said she looked for artists who went “further and deeper,” rather than simply copying or mimicking Kahlo’s style. “As a dark-skinned woman of Mexican heritage, Frida Kahlo was a revelation for me,” Puente said. “Seeing her images and paintings was the first time I saw someone like me in a museum. Her life reflected my life, from her sexuality to using clothing to hide her disabilities. She was an activist who continues to inspire activists today. So I wanted to put together an exhibit that celebrates her life and spirit, but with artists who have their own, unique, original vision.” Paintings, photography and three-dimensional work will be featured in the storefront exhibit that will be on view only during Frida Fest.