This year's commercial features country music star Cowboy Troy. He put his musical skills to the test, specifically his rhyming skills.
Via press release, the Texas-based grocery chain said that each year it finds the most unique and creative flavors across Texas that have potential to become Primo Picks products. Now in its fifth year, a promo for the Quest for Texas Best competition is creatively showcased in the commercial thanks to Cowboy Troy.
"We're committed to searching every inch of the Lone Star State to find the finest, most unique items that showcase the flavors of Texas," said Cory Basso, Vice President of marketing and advertising. "We’re on a mission, and Cowboy Troy's hip hop-country tunes provide a great backdrop for our Quest for Texas Best."
See Cowboy Troy's talent for yourself:
San Antonians will be able to see the minute-long version of the commercial during halftime as well as the 30-second version between the third and fourth quarters.
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