Heading down McCullough on my way to Buffalo Exchange, my attention was caught by a sign reading “Prime Cultures Real Frozen Yogurt.” How could I resist? I love a frozen treat, and eat yogurt almost daily — real yogurt. The name of the establishment had me hooked; time to find out if they could really deliver.
Although I was the only one in the shop, I could feel the hang-out potential with the big sofa and seating area near the front and tables and chairs lining the side wall. They’re also open until 10 p.m. every night except Sunday (9 p.m.).
Standing in front of the counter, four flavors of frozen yogurt were displayed on the wall before me: original, green tea, cran-agranate, and lemon/lime. First I sampled the original. It had the trademark taste of real yogurt — slightly tangy and alive. I could taste those little cultures zipping back and forth across my tongue. I decided on a cup of the cran-agranate, a soft pink blend of cranberry and pomegranate flavors. This cool fall weather almost made me feel like the season for frozen treats had passed, but the combination of cranberry and pomegranate convinced me otherwise. The fruit flavors complemented the tanginess, and it wasn’t overly sweet. It was really good and hard to believe that it’s fat free!
Small, medium, and large cups cost $3, $4, and $5, with the option of adding up to three toppings for $1.25. There is a buy one, get one coupon on the website (although it expired last year, I have been told that they still accept it) and they also send out coupons through sites such as Groupon and Daily Deals.
Topping choices include nuts (pecans, walnuts, and almonds), fresh seasonal fruit (blackberries, raspberries, and mango are on the list, as well as the traditional strawberries, bananas, and peaches you might expect) and a variety of crunchy toppings like granola, graham cracker, and cereal. If you’ve ever thought about topping your frozen desserts with Cap’n Crunch, Fruity Pebbles, or Cocoa Pebbles, then you owe your creative side an indulgence at Prime Cultures.
Also on the menu are Italian style espresso drinks — Americanos, cappuccinos, and lattes. For only 50 cents, you can add a flavor (vanilla, mocha, raspberry, or hazelnut), and soy milk is also available.
Eco-friendly compostable cups and spoons add to the green appeal of this locally owned business. Manager Luke Girdly is a San Antonio native and assistant manager Marc Montoya is a local artist and self-taught musician.•
Real Frozen Yogurt
3910 McCullough Avenue Suite 4
noon-10pm Mon-Sat; noon-9pm Sun