Lonely Horse (Nick Long on guitar and vocals and Travis Hild on drums) won the regional qualifier of the Hard Rock Rising competition organized by Hard Rock Café and will battle 95 other bands from around the world. The goal is to earn enough votes to become one of 25 finalists, and then a panel of industry experts (including Steven Van Zandt, from the E Street Band) will choose a winner and two runner-up bands. Voting starts at 9 a.m. Monday, April 22 and ends May 1, and you can participate via Hard Rock or Facebook.
The winner gets a six-city world tour organized by Hard Rock International (including one at the Hard Rock Calling festival in London), an album and video produced through Hard Rock Records, and new music equipment and gear valued at $10,000. According to organizers, there could be additional dates at Hard Rock branches in Sydney, Tokyo, Hong Kong, Chicago and Honolulu.
In order to get to this point, Lonely Horse beat Made Flesh and The Brothers Vinyl from Austin, David Shabani from San Marcos, and SHINEHER from San Antonio.
“I’m very excited to be representing San Antonio in the final vote,” Long told the Current. “I feel like my band of two members is now a band of almost two million. If I can have the city’s support, I know we can win this thing.”