- Mark Zuckerberg
On the Internet, there's a number of ways that users can find the news that peaks their interest. For the Current, much of our readership comes from users who find our site organically, most often through Google searches related to content, or dedicated readers who come directly to our site.
But in the age of social media, a good portion of our site visitors, like most publications, comes from platforms where we have an extended digital presence, like Facebook, Twitter and Instagram. As a publication that's free to readers, having traffic come to our site (clicks, essentially) is necessary to keep the Current running.
Maintaining those clicks is more of a challenge now that big changes are happening at Facebook HQ. While Facebook has made tweaks on how it curates your news feed (a complicated algorithm) in order to improve your online experience, CEO Mark Zuckerberg recently announced more sweeping changes due to the platform being responsible for spreading propaganda and misinformation (re: "fake news") during the 2016 presidential campaign.
Now, Facebook is placing less of a priority on page-generated content and is now prioritizing content from "real" users – like your family and friends. While this allows Facebook users to keep in touch with those around them, it means that the site essentially punishes posts from official pages – including the Current.
So you might see post after post from your Tia Connie sharing "fake news" stories all day long, but you might not see our posts about the latest in Texas politics, a new restaurant opening or a cool concert announcement. And if you do, there's a chance you'll see our content days after it's posted, potentially when it's no longer relevant or breaking.
Now if you want to keep up with the Current, don't worry. You don't have to let Zuckerberg tell you how to live your life. Here are a few ways to keep seeing our content on Facebook:
While the default is to de-prioritize our content, you can go into your settings to override this if you're really committed to the site.
• Mobile – Open the Facebook app and click on the three-line icon (bottom right corner on iPhone, top right corner on Android). Click "Settings" at the very bottom, then "News Feed Preferences." Then you can choose to "Prioritize who to see first." Here you can add San Antonio Current to the list (and other publications you love).
• Desktop – Open the web page and click on the down arrow icon in the top right corner. Scroll down to "News Feed Preferences" and, on the next pop-up, click "Prioritize who to see first." Feel free to curate your news feed, just don't forget about us.
If you don't have time to seek out our news, there's other ways for us to get to your screen.
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Each week our editorial team sends out three newsletters. Our Weekly Headlines newsletter goes our on Wednesday and hypes our latest issue as well as the must-know news from the week. Our Thursday newsletter promotes the hottest events going on during the weekend, while our Flavor Friday newsletter gets you up-to-date on San Antonio dining news and announcements. We never share your information with third parties. Our end-game is to keep you in the loop, so you can sign up here.
Follow us on Apple News
The Current is in the early stages of establishing a presence on Apple News. We're posting a limited number of articles across all of our verticals as of now, but will eventually have all of our content shared on the Apple platform. Once that happens, we'll also enable push notifications to have our content come straight to you.
Thanks for reading, and for keeping up with the Current.