Hailing from Medellín, Colombia, José Álvaro Osorio Balvin, better known to a legion of global fans as J Balvin, has been praised by Billboard as “the biggest breakout act Latin music has seen in many years.” This year has also seen J Balvin become the first Latin Music Artist named as an official ambassador of New York Fashion Week and performed “Hey Ma” from 'the Fate & The Furious' soundtrack on the MTV Movie Awards.

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