Here’s a new way for bands to promote themselves: through Headliner.fm, a free social media service launched in February 2010. The service recently formed an alliance with SoundCloud and, in the last month alone (according to Headliner.fm, that is), 16,000 artists reaching 40 million new fans have joined the network. Here’s how it works:
Whenever the Headliner.fm users create a promotion, they can attach a SoundCloud-supported MP3 stream that can reach millions of new fans. For example: I send my music to my favorite band (whether it is a huge or an unknown band), the band in turn accepts my request, and my music is heard by their fans, and their music is heard by my followers in Facebook, Twitter, and Myspace. That way, we all share the music and can make some “bucks.” According to the service, “artists earn ‘band bucks’ when they recommend music to their fans, which grants them access to larger fan bases for their own promotions at a fraction of the cost of advertisements on Google, Facebook, or banners.” The service is free, though there are premium options available.
“Our partnership with SoundCloud allows artists to not only create promotion messages about new releases, gigs, and events, but it also allows them to get their music heard by millions of new Facebook fans who like similar music,” said Headliner.fm CEO and co-founder Mike More in a release. Want to check it out? Go to headliner.fm.
Studying the music biz in South Central Texas? June 10 is the deadline to apply for the two available Jack Skiles Music Studies Scholarships for music-related studies in the amounts of $500 and $250. Qualifying categories range from music composition, education, journalism, management, and performance to sound engineering, music production, music theory, music therapy, musical theatre, and entertainment law at either the high school (including home school), technical college, junior college, or university level. Go to texasmusiccoalition.org for details and to download the applications.
Before I sign off, let me ask (by way of complaint): what is the deal with venues that don’t update their websites? More and more, bands are telling me of upcoming shows that simply don’t exist on venue websites — despite the fact that a good chunk, if not all, of the proceeds from the door and/or the bar go to these places. Guys and gals, for the benefit of the venues and the bands: please keep your sites up to date.