Food & Drink » Flavor

Ronald McDonald Has Gone Vogue

by

comment

ronald-mcdonaldjpg

Yikes, Ronald. via USA Today

There's a new Ronald McDonald in town with a new look and a hashtag. The McDonald's mascot is back from a hiatus with more zippers than ever and the hashtag #ronaldmcdonald. This apparently in an effort to make Ronald more relevant in the fashion world (Take note, Anna Wintour).

The change is subtle. He's still a clown donning awful shades of ketchup red and mustard yellow. And he's still creepy. The old jump suit is gone in favor of a more sporty, sweater vest/capri outfit with the same big red shoes. He has a Blue's Clues-esque red and white stripped shirt that he wears under the yellow vest or red blazer and bow tie which gives him options, I suppose.

It's like Ronald McDonald ended up of some makeover reality show, probably Extreme Makeover: Irrelevant Pop Culture Icon Edition along with Count Chocula, Spuds MacKenzie and oh, I don't know, Scott Baio, and somehow came out the victor. Let's see if this new and improved Ronald does any better than the last one.

Support Local Journalism.
Join the San Antonio Current Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the San Antonio Press Club for as little as $5 a month.