Food & Drink » Flavor

San Antonio Black-Owned Vegan Bakery Goes Viral, Forced to Hire Workers to Meet Demand

by

comment
Marcus and Cara Pitts of Southern Roots Vegan Bakery show off one of their cakes. - COURTESY SOUTHERN ROOTS VEGAN BAKERY
  • Courtesy Southern Roots Vegan Bakery
  • Marcus and Cara Pitts of Southern Roots Vegan Bakery show off one of their cakes.
The Alamo City's Southern Roots Vegan Bakery has experienced an “unexpectedly jaw-dropping influx of orders” since being highlighted on recent lists of Black-owned businesses, according to its owners.

In a July 7 Instagram post, the plant-based bakery requested customers be patient since its owners, the husband and wife team Marcus and Cara Pitts, produce each item from scratch and ship them the same day they're baked.

Last month, the Current and other media outlets included Southern Roots on lists of Black-owned businesses published to support the Black Lives Matter movement. As a result of the exposure, the couple received a thousand orders the first week of June and are in the process of hiring staff to handle the rush of requests.

“We were denied benefits as a small business, so all of the recent attention has been a blessing in disguise,” Marcus Pitts said in a press release. “As a black-owned business, our focus is on perseverance and consistency. We have to keep going no matter what, because life comes at you fast."

Southern Roots offers vegan and nut-free sweets such as brownies, red velvet donuts, cinnamon rolls, chocolate chip cookies and more. The couple’s online store, launched in September of last year, offers nationwide shipping.

So many restaurants, so little time. Find out the latest San Antonio dining news with our Flavor Friday Newsletter.

Support Local Journalism.
Join the San Antonio Current Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the San Antonio Press Club for as little as $5 a month.