- YouTube screen capture / City of San Antonio
- Tejano singer Little Joe delivers his message with a mask on.
While the first phase primarily urged residents to wear masks, the second will focus on the importance of getting vaccinated. The spots, in both English and Spanish, will feature original songs from local musicians including Tejano pioneer Little Joe, R&B singer Simply Rayne and Mariachis Campanas de America.
The second phase of the campaign also features murals by local artists including Alex Rubio and Kaldric Dow.
“We should all be encouraged to get vaccinated so we can live a healthy life and to be able to go back to normal again,” Little Joe said in written statement.
The new spots will show up on radio, TV, social media and digital ads, according to the city.
Stay on top of San Antonio news and views. Sign up for our Weekly Headlines Newsletter.