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San Antonio's Ford Holiday River Parade promises festive fun for 40th annual celebration

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This year's parade theme is 40 Years of Magic. - COURTESY OF VISIT SAN ANTONIO
  • Courtesy of Visit San Antonio
  • This year's parade theme is 40 Years of Magic.
The Ford Holiday River Parade is back in 2021 with the theme 40 Years of Magic, which presumably means more toys, glitter, Santa and all other kinds of holiday joy.

The local tradition features illuminated floats and costumes on a one-hour parade along the San Antonio River Walk.

While this is a ticketed event, free viewing areas are available on a first-come basis between Pecan Street and Richmond Avenue, and the parade will be broadcast live from the Arneson River Theatre, airing on KABB-TV/CW35 from 7-8 p.m.

$17-$42, 6 p.m., Friday, November 26, San Antonio River Walk, 849 E. Commerce St., thesanantonioriverwalk.com/events/ford-holiday-river-parade.

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