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San Antonio’s Merit Coffee unveils meme-tastic Uncle Bernie Fiesta medal


  • Courtesy Merit Coffee
If ever there was a perfect merger between pop culture and puro culture, this is it.

San Antonio-based Merit Coffee this week unveiled the design for its 2021 Fiesta medal, which features the likeness of Bernie Sanders in his now-iconic inauguration garb. However, there's a San Anto twist.

“Me hearing @fiestasa has been postponed to June... at least there’s coffee,” a Wednesday Instagram post debuting the design read. “Our 2021 Fiesta Medals are a mood to say the least! Pre-orders will start online this Monday.”

The medal features Uncle Bernie — as the interwebs now adoringly calls him — perched on an aluminum folding chair with his mittened hands wrapped around a coffee cup bearing the Merit Coffee logo. A sombrero sits jauntily atop Sanders’ head, completing the puro transformation.

Last year, Merit’s Baby Yoda Fiesta medal nearly broke the internet as thousands of San Antonians clamored to pre-order the limited edition keepsake. To date, the post unveiling the Bernie medal is Merit’s most-liked, priming the company for another pre-order frenzy.

Sales from Merit’s 2020 Baby Yoda medal enabled the company to donate more than $18,000 to Snack Pac 4 Kids San Antonio, a nonprofit that provides students with nutritious food over the weekend so they can succeed in school. According to Merit Coffee Creative Manager Justin Frey, that donation enabled the nonprofit to provide meals to 122 kiddos over the weekend for an entire school year.

“We’ll be donating again to [Snack Pac 4 Kids San Antonio],” Frey told the Current via email. “SP4KSA has no overhead - so every penny donated goes directly to feeding kids, right here in San Antonio.”

Fans were disappointed when the first wave of 2020 Baby Yoda Fiesta medals sold out in less than a minute, so those interested in getting their mitts on a Bernie medal should pay close attention to Merit’s social media feeds Monday.

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