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- Courtesy of Ginger Diaz
The jarring experiences of 2020 shined a spotlight on what is actually important in life (connection) and the unimportant stuff became glaringly unimportant. Laughably unimportant. Which was freeing. As someone with anxiety, it seemed to decrease because planning was useless and we just had to take each day’s new challenges one day at a time just like everyone else who was trying to stay afloat. It focused our attention on the actual big things, like forging connection with loved ones within the limitations, appreciating times spent together and prioritizing it more for the future. It tightened our circle of friends as we needed each other’s support more than ever. As far as the business goes, we got to experience making it work on bare bones like we did in the beginning, and it bonded us and our kids, who had to pitch in and help. And then when our employees were able to come back, their heart for creative problem-solving inspired us. We not only felt the need to keep it going for ourselves, but the employees, artists and makers who also are paid by the selling of their items in the shop. It reminded us of why we started all this in the first place, to bring art and joy into people’s homes and celebrations. And what we found is that people are still celebrating art and life with each other in new and more intimate ways.