- Photo Courtesy Kraft Heinz
- Forget mustard as a condiment — Heinz is making mustard wine now.
Kraft Heinz mainstay Grey Poupon has flipped the script on its recipe, releasing La Moutarde Vin — literally “the mustard wine.” The 2020 viognier from Napa Valley draws some of its flavor from Dijon mustard, even featuring mustard seeds in the bottle.
According to a press release, the wine is full bodied, with “bright hints of spice and pronounced citrus and floral characteristics, balanced by vibrant acidity.”
Kraft Heinz officials say the mustard-infused wine pairs especially well with dishes featuring its Dijon mustard brand, such as Dijon and maple-glazed salmon or a charcuterie board. Ah, but of course.
A mustard-infused wine with crunchy bits in it certainly has us scratching our heads, but there's apparently a market for the WTF-worthy vino. The wine was released Oct. 7 — available in a package deal online with a jar of the mustard — and it sold out in a single day.
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