On Thursday, Goya CEO Robert Unanue made an appearance with President Donald Trump at the White House, during which he lavished praise upon the Cheeto in Chief despite a record that's caused irreparable harm to the food company's core demographic — the Latinx community.
"We're all truly blessed ... to have a leader like Trump who is a builder," Unanue remarked during a speech in the Rose Garden.
Goya Foods CEO Robert Unanue: "We're all truly blessed... to have a leader like President Trump who is a builder." pic.twitter.com/2VdG4qAnpK— The Hill (@thehill) July 9, 2020
Twitter was, shall we say, unamused.
a day of tragedy for multiple diasporas https://t.co/GBURZgvAVs— giabuchi lastrassi (@jaboukie) July 9, 2020
Prominent politicians, including former San Antonio mayor Julián Castro, were quick to decry Unanue's glowing endorsement of the racist President.
"@GoyaFoods has been a staple of so many Latino households for generations," Castro, the Obama-era housing secretary and former Democratic presidential candidate, said in a tweet.
"Now their CEO, Bob Unanue, is praising a president who villainizes and maliciously attacks Latinos for political gain. Americans should think twice before buying their products."
.@GoyaFoods has been a staple of so many Latino households for generations.— Julián Castro (@JulianCastro) July 9, 2020
Now their CEO, Bob Unanue, is praising a president who villainizes and maliciously attacks Latinos for political gain. Americans should think twice before buying their products. #Goyaway https://t.co/lZDQlK6TcU
"Oh look, it's the sound of me Googling, 'how to make your own Adobo,'" Democratic New York congresswoman Alexandria Ocasio-Cortez tweeted.
Not one to leave her constituents hanging, AOC followed up with a screenshot of an Adobo recipe texted to her by a friend: "4 Salt, 1 paprika, 1 cumin, 1 celery powder, 2 garlic powder, .5 ginger, 1 chili powder."
Get yourself friends like these: this tweet wasn’t up for TWO MINUTES when my friend hit me up with the recipe. (Their note: “the ginger is controversial, but worth it”)— Alexandria Ocasio-Cortez (@AOC) July 10, 2020
4 Salt, 1 paprika, 1 cumin, 1 celery powder, 2 garlic powder, .5 ginger , 1 chili powder) pic.twitter.com/5WFe9sL5jE
As the hashtags #BoycottGoya, #Goyaway and #GoyaBoycott began to take fire, celebs and normies alike expressed their dismay the best way they know how: quote retweets, memes and sarcastic commentary.
We learned to bake bread in this pandemic, we can learn to make our own adobo con pimienta. Bye. https://t.co/qKHNYfkqCq— Lin-Manuel Miranda (@Lin_Manuel) July 10, 2020
Goya fucked up good luck selling adobo to Tr*mp fans— JP (@jpbrammer) July 10, 2020
Me accepting that I can no longer support Goya or their adobo and sofrito pic.twitter.com/fzm2gkwTgu— SortaRican (@juliannamirra) July 9, 2020
Twitter's Trumpkins tried to retaliate with the hashtag #BuyGoya, but people were quick to point out how well that would likely go in practice.
"#BuyGoya as if MAGA inbred klan trash would," @icyjuicy posted. "Goya don't make franks and baked beans dumbasses. Y'all gon start eating arroz con gandules y pozole rojo?"
#BuyGoya as if MAGA inbred klan trash would.— Justice Dems Are Used Colostomy Bags (@icyjuicy) July 10, 2020
Goya don't make franks and baked beans dumbasses.
Y'all gon start eating arroz con gandules y pozole rojo?
#BuyGoya is trending with MAGA people saying they’re gonna buy Goya products. Damn this might be the first time they actually put any seasoning on their food.— Navin (@NavinsEgo) July 10, 2020
Because the Internet is nothing if not resourceful, the boycott hashtags were also flooded with a plethora of alternative brands to replace Goya staples — including La Costeña, Chef Merito, La Preferida, Badia, Jarritos and more — making it easy for anyone rewriting their weekend grocery list to make any needed substitutions.
Goya products taste like shit anyways. Yall can have that nastiness, I'm be over here chillin with Chef Merito, Don Sazador, La Costina, Juanita, Jarritos, and Tapatio. #latino #boycottgoya pic.twitter.com/MBEJGmhDuC— Wonderfunderland (@Frogbros27) July 10, 2020
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