News » San Antonio News

Watch: Billy Bob Thornton Narrates Super Bowl 50 Ad for H-E-B

by

comment
H-E-B is going to give you the recipe during Super Bowl 50. - YOUTUBE SCREENSHOT/H-E-B
  • YouTube screenshot/H-E-B
  • H-E-B is going to give you the recipe during Super Bowl 50.
Buying Super Bowl air time is a pricey proposition. Fortune reported that a 30-second ad could run as much as $5 million for the space between this year's game (which, as you likely know, is much more plentiful than actual game play).

So deciding what angle to take with the ad is high-stakes game. Do you try to be funny? Do you pull some heartstrings? Do you produce some cryptic nonsense to make folks rush to the Google machine?

H-E-B chose a safe route: Appeal to Texans' love of all things Texas. We are nothing if not a nationalistic (state-istic?) bunch, so listening to Billy Bob Thornton recite the recipe for the Lone Star State's grandeur under images of farms, dogs and people rubbing dirt on their hands is probably a pretty good formula:


It's unlikely that H-E-B ponied up $5 million for the spot. But it was probably considerably more expensive than air time for the Spurs' upcoming Wednesday night tilt with the New Orleans Pelicans. Did they pull it off? Let us know in the poll below:


Support Local Journalism.
Join the San Antonio Current Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the San Antonio Press Club for as little as $5 a month.