Jordan D. Brown, founder and pastor of the Church Of Open Doors in Austin, posted a photo (seen above) to Twitter Monday, accusing Whole Foods of doctoring the cake he ordered with bigotry.
Brown's church is LGBT-friendly.
Tuesday afternoon, Whole Foods announced it would take legal action against Brown, calling his accusations fraudulent. And they say they have video to prove it.
A near-minute-long video posted by Whole Foods on YouTube shows a man who looks like Brown, holding what looks like a cake box, at the check-out line. There's a receipt on top of the cake box. In the above photo, there is no receipt.
However, a YouTube video posted by the Austin-based Kaplan Law Firm shows Brown, who admits no one had tampered with the cake box, holding the package, but the receipt is on the side.
Both videos can be seen at the bottom of this post.
Multiple social media users also pointed out the thickness of the lines in "Love Wins" and in the slur are different, suggesting that Brown was guilty of a hoax.
"Our bakery team member wrote 'Love Wins' at the top of the cake, which was visible to Mr. Brown through the clear portion of the packaging. That’s exactly how the cake was packaged and sold at the store," Whole Foods says in a statement. "Whole Foods Market has a strict policy that prohibits team members from accepting or designing bakery orders that include language or images that are offensive."
The grocer adds that the baker who made the cake is a member of the LGBT community.
Here's the original video of Brown making the accusation followed by security camera released by Whole Foods, so you can be the judge.