H-E-B is going to give you the recipe during Super Bowl 50.
Buying Super Bowl air time is a pricey proposition. Fortune reported that a 30-second ad could run as much as $5 million for the space between this year's game (which, as you likely know, is much more plentiful than actual game play).
So deciding what angle to take with the ad is high-stakes game. Do you try to be funny? Do you pull some heartstrings? Do you produce some cryptic nonsense to make folks rush to the Google machine?
H-E-B chose a safe route: Appeal to Texans' love of all things Texas. We are nothing if not a nationalistic (state-istic?) bunch, so listening to Billy Bob Thornton recite the recipe for the Lone Star State's grandeur under images of farms, dogs and people rubbing dirt on their hands is probably a pretty good formula:
It's unlikely that H-E-B ponied up $5 million for the spot. But it was probably considerably more expensive than air time for the Spurs' upcoming Wednesday night tilt with the New Orleans Pelicans. Did they pull it off? Let us know in the poll below: