1. Our country suffered greatly on 9/11. That day continues to be full of emotion and remembrance. It is not to be used in any manner that disrespects the sacrifices of those who lost their lives and the families who have carried forward.Bonanno says that, "When we open, we will do so with a renewed focus on community support and humility." He also said the company has plans to make a donation (he didn't say how much) to Tuesday’s Children, a New York-based nonprofit that formed in the aftermath of 9/11 that "supports youth, families, and communities impacted by terrorism and traumatic loss." Bonanno says the store will also donate to some yet-to-be-determined nonprofit in San Antonio.
2. Our actions and words impact more than our customers and we must remember to do our best every day. A horrible social media ad was created. It hurt people across the country. We own it and take full responsibility.
3. Everything we put out to the public is a reflection of our company. Moving forward, checks and balances will be in place to ensure professionalism in our advertising and community outreach.
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