George Strait Dons His White Hat (Again) to Help Out After Hurricane Harvey

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George Strait, fresh of a benefit concert to help rebuilt Rockport, is throwing his support behind a new ad campaign for the South Texas city. - FACEBOOK, GEORGE STRAIT
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  • George Strait, fresh of a benefit concert to help rebuilt Rockport, is throwing his support behind a new ad campaign for the South Texas city.
After raising $20 million for Texas communities hurt by Hurricane Harvey, George Strait is once again riding to their rescue.

According to the Associated Press, San Antonio's top C&W export will serve as spokesman for the new “Find Yourself in Rockport-Fulton” tourism campaign. Strait, who has a home in the area rebuilding from last year's storm, agreed to do the TV and radio spots for free.

In September, Strait organized Hand in Hand: Texas, a joint concert/telethon fundraiser that brought in $20 million for Harvey relief efforts. Stars including Miranda Lambert, Lyle Lovett and Chris Stapleton joined him onstage at San Antonio's Majestic Theatre.

The "Find Yourself" TV spots start airing this month in San Antonio and Austin, according to the AP. The radio ads will target the Hill Country and New Braunfels.



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