San Antonio News Site Rivard Report Changes Name as Founder Looks to Scale Back His Role

by

comment
Rivard Report Publisher and Editor Bob Rivard speaks at a public event. Apparently, even as he scales back his management role, he'll continue to utilize his gift of gab. - FACEBOOK / SAN ANTONIO REPORT
  • Facebook / San Antonio Report
  • Rivard Report Publisher and Editor Bob Rivard speaks at a public event. Apparently, even as he scales back his management role, he'll continue to utilize his gift of gab.
Nine-year-old nonprofit news site the Rivard Report has changed its name as its founder — former San Antonio Express-News editor-in-chief Bob Rivard — prepares to scale back his management role.

In a statement released Monday, the site announced its rebranding as the San Antonio Report, saying the new name reflects its evolution "into a thriving online news enterprise with a team of talented journalists and nonprofit partners."



The Rivard-less moniker also lays groundwork for the organization to search for new a publisher/CEO as part of a "long-planned succession process," according to its statement. Rivard, who co-founded the site with wife Monika Maeckle, currently serves as both editor and publisher.

After the San Antonio Report lands a new publisher, it will launch an editor search, likely next year. With that position secure, Rivard will remain as a board member, according to the statement. He'll also continue to moderate public events and write a weekly column.



The name change comes after an earlier rebranding effort failed to take hold.

In September 2017, the Rivard Report announced plans to pick a new name reflective of its growth from a personal blog into a community news site. However, the organization reversed course nearly a year later, saying a branding consultant advised that its existing name and brand equity weren't "worth sacrificing for a more institutional name."

The initial statement emailed Monday announcing the name change erroneously called the Rivard Report San Antonio's "first online-only news source." Several, including NOWCastSA, predate it.

A later version of the release corrected the error.

Stay on top of San Antonio news and views. Sign up for our Weekly Headlines Newsletter.

San Antonio Current works for you, and your support is essential.

Our small but mighty local team works tirelessly to bring you high-quality, uncensored news and cultural coverage of San Antonio and beyond.

Unlike many newspapers, ours is free – and we'd like to keep it that way, because we believe, now more than ever, everyone deserves access to accurate, independent coverage of their community.

Whether it's a one-time acknowledgement of this article or an ongoing pledge, your support helps keep San Antonio's true free press free.